“Cinnabon-ed”

Cinnabon

Insight: Cinnabon’s logo is outdated but they fresh baked scent
is unmistakable.

Big Idea: Unpleasant smelling spaces get a Cinnabon-ed makeover.

Task: Create a rebrand and four experiential idea that showcases your ability to execute conceptual design.

Execution: Redesign the logo and packaging and create conceptual experiences based off the reality of Cinnabon stores being located in rest stops, malls, and other places on-the-go that may be surrounded with unpleasant smells by completely transforming these spaces.

Tools: Adobe Firefly, Photoshop, Gemini

Cinnabon logo with dark blue text and a spiral cinnamon roll in place of the second 'O'.

Logo Redesign

Package Redesign

With portability and protection in mind, the package has been redesigned to be an aluminum tin for extra stability. There is a plastic top with a small container of frosting sealed by a peelable aluminum cover to combat the issue of any potential unsatisfactory frosting covering. It also comes with a fork attached for ease and cleanliness of eating.

An augmented reality visualization of a cinnamon roll dessert stacked in five transparent layers, with a fork labeled with a spiral logo in front, on a gray surface with grid lines.
A white urinal with a spiral design of slices of cured meat and cheese inside it, mounted on a tiled bathroom wall.
A public restroom with three urinals on the left, each with a cinnamon roll graphic on the seat. Above, a sign reads 'CINNABON REST STOP: The Ultimate Indulgence' with images of cinnamon rolls. On the right, there are two framed posters, a mirror with a decorative frame, and a countertop with multiple sinks and soap dispensers.
TUMI.Zip
Feel as Good as it Tastes

Cinnabon-ed Bathroom

Completely transform a space typically found near Cinnabon shops that is often associated with smelling bad - a public restroom - by taking it over and “Cinnabon-ifying” it. This includes a scented cinnamon roll urinal mat, foaming hand soap that dispensing in the shape of a cinnamon roll, and vents that connect directly to the Cinnabon shops pumping that fresh scent right into the bathroom.

Cinnabon-ed Bus Stop

A bus stop experience that has built in heaters for those cold days and nights, a scent dispenser that spritz’s Cinnabon scent into the air when the motion detector is triggered by someone entering the enclosure.

Three people waiting at a bus stop shelter with a blue and gold design. A woman with blonde hair and sunglasses stands on the left, a man with a green scarf in the middle looking at his phone, and another man sitting on a bench with his phone on the right. The bus stop has a sign that reads 'CINNABON' and 'YOUR COMFORT ZONE.'
A bus stop illuminated at night with people waiting, featuring a display for Cinnabon with the slogan 'Your Comfort Zone.'

Cinnabon-ed City Streets

Sewer vents and subway grates are "stink anchors" in a city. They emit a damp, sulfurous smell that creates a "no-go" zone for pedestrians.‍ ‍I transformed this scent with a custom-forged, brass grate that takes the swirl directly from the new logo and replaces standard manhole covers in high-traffic shopping districts.A scent-diffusion "cartridge" is suspended just below the grate that filters the air and as the city’s natural steam rises through the vent, it infused with the scent of warm cinnamon and dough.

Person walking past a decorative, golden, spiral-patterned manhole cover on cobblestone street, with steam rising from it.