“Cinnabon-ed”
Cinnabon
Background: Cinnabon uses their unmistakable fresh baked scent as their main marketing strategy. They even layout their shops to have their ovens near the front so the scent travels further.
Task: Create an experiential idea that showcases your ability to execute conceptual design. Create one idea that brings the brand to life out in the world. The idea must communicate a brand idea or be born from a brand insight.
Execution: Completely transform a space typically found near Cinnabon shops that is often associated with smelling bad - a public restroom - by taking it over and “Cinnabon-ifying” it. This includes a scented cinnamon roll urinal mat, foaming hand soap that dispensing in the shape of a cinnamon roll, and vents that connect directly to the Cinnabon shops pumping that fresh scent right into the bathroom.
Tools: Adobe Firefly, Photoshop
