“Feel As Good As It Tastes”

Poppi Prebiotic Soda

Insight: Soda makes people feel gross.

Big Idea: Soda is a treat, so it should feel like one.

Tools: InDesign, Photoshop

Print Ads

Dark stormy clouds with white text on the left promoting a soda, and a pink logo reading 'poppi' in the bottom right corner.
Dark, stormy sky with heavy rain and clouds. White text overlay promoting soda, with the message: 'Soda shouldn't make you feel like this. Regular soda leaves you under the weather. Poppi keeps the sparkle and skips the storm. Just 5 grams of sugar plus prebiotics for a lighter sip.' Pink 'poppi' logo in bottom right corner.
A large, dark storm cloud with a tornado funnel extending downward, with text promoting a soda as a healthier alternative.

Digital

Snapchat Filter

Three smartphone screens showing a TikTok video featuring a young woman with curly hair and gold earrings. The screens show different stages of a filter effect with rain and text overlay. The bottom navigation bar includes icons for map, chat, camera, stories, and spotlight.
Snack Doppleganger
Snack Doppleganger
Without the Weight
Without the Weight