“Surface tension”

Pategonia x The Climate Reality Project

Solution: Paint heat-activated messages onto busy places in America’s hottest cities. When temperatures exceed 103 degrees, headlines that link the specific location to the grim reality of climate change will appear.

Problem: People have become so accustomed to the summer heat that they’ve stopped noticing how it’s quietly eroding their local environment.

Tools: Figma, Photoshop, Illustrator, Premiere Pro

Art Directors: Myself (Grace Daly) and Sarah Friedman
Copywriter: Sophie Davis

The text 'Surface Tension' in bold, red and black, distressed font on a black background.

Case Study

Outdoor Execution

Aerial view of a crosswalk painted over a road with a red message saying 'The extreme heat that's activating this message is melting the ice caps at a rate that will flood this intersection by 2100.'
An aerial view of a playground with a large red and gray message on the ground about the dangers of melting ice caps due to climate change, and various playground equipment such as slides and climbing structures.
Aerial view of a crosswalk painted on a road with a large red message about climate change and flooding. The message reads: 'THE EXTREME HEAT THAT'S ACTIVATING THIS MESSAGE IS MELTING THE ICE CAPS AT A RATE THAT WILL FLOOD THIS INTERSECTION BY 2100.' The message is part of a partnership between Patagonia and The Climate Reality Project.
An aerial view of a grassy area with a few small dogs walking around. On the right side, there is a large red wall with white text promoting climate change awareness, stating that extreme heat is melting the ice caps at a rate that will flood a local dog park by 2100. There are parked cars and a sidewalk adjacent to the grassy area.

Single Board

Series of red-painted crosswalks with messages about climate change, including melting ice caps and flooding, on city streets, accompanied by illustrations of city skyline.
Without the Weight
The Floor Isn't Furniture