“Without the Weight”

Garmin Forerunner 55

Insight: People don’t like to carry their phone while working out because it’s inconvenient and heavy.

Big Idea: Wearing this watch allows you to track workouts without feeling like you have anything extra on.

Tools: InDesign

Outdoor Ads

A large advertisement for an iPhone on a billboard at an airport, with the text: 'Your running shorts weren't made to carry this,' showing an image of a black iPhone. There is a smaller text box with additional information about leaving your phone at home and wearing a Garmin GPS watch.
Large billboard on a building displaying a smartphone with the text "This feels like a pocket-sized anchor." and smaller text describing Garmin's lightweight GPS watch.
Outdoor billboard advertising Garmin GPS trackers, featuring a large image of a smartphone and the text 'This is like running with a brick.'
Feel As Good As It Tastes
Feel As Good As It Tastes
First BBQ
First BBQ