“Without the Weight”
Garmin Forerunner 55
Insight: People don’t like to carry their phone while working out because it’s inconvenient and heavy.
Big Idea: Wearing this watch allows you to track workouts without feeling like you have anything extra on.
Outdoor Ads
Outdoor Experience
Lockers at the start of a running road race, like the Boston Marathon, where people can lock their phone away rather than lug it around.
