“Snack Doppleganger”

Sensible Portions Garden Veggie Straws

Big Idea: A chip lookalike with a veggie soul.

Insight: People don’t like healthy snacks.

Tools: Photoshop, InDesign

Print Ads

A single orange carrot standing upright against a plain white background, casting a shadow. There is a small logo in the bottom right corner and some text about Veggie Straws.
A tall, thin vegetable chip made from a green leaf standing upright on a white surface, with a shadow casting to the left. Text at the bottom mentions Veggie Straws and describes them as chips made from something good for you, tall like a straw.
A single Veggie Straw chip standing upright on a white surface with a plain white background, casting a shadow. Text at the bottom right advertises Veggie Straws.
The Floor Isn’t Furniture
The Floor Isn’t Furniture
Feel as Good as it Tastes
Feel as Good as it Tastes