“First BBQ”

One Show Young Ones Merit Award

Bar-S Hot Dogs

Problem: As immigration tensions rise, millions of naturalized Americans feel like outsiders in the country they chose and helped build.

Solution: Bar-S celebrated 20 years by doing what hot dogs do best - bringing everyone to the same table, starting with America’s newest citizens.

Tools: InDesign, Photoshop, Illustrator, Premiere Pro

Copywriter: Laura Jacobson

Logo for First Bobo by Bar-B, featuring stylized text with a cream and dark red color scheme.

Case Study

Single Board

A flyer for a First BBQ event by Bar-S, featuring details about the date, time, and location, along with a graphic of a barbecue grill and a message inviting people to enjoy hot dogs warm off the grill.

Outdoor Posters

A black-and-white advertisement on a large billboard showing a young girl holding a small American flag, sitting among adults. Several pedestrians stand in front of the billboard, observing the display on an urban street.
Black and white billboard showing a woman smiling, holding a certificate. The background shows a crowd of people at an outdoor event with tall modern buildings around.
Black-and-white photograph of a man in a room with an American flag, standing with arms raised, for a celebration or event, with an audience seated and a large portrait painting visible in the background.
A large black-and-white photograph on a green building shows a young woman smiling and holding a passport, American flag, and a certificate, with three people in the background. The caption indicates she is Mau Liu, celebrating her citizenship. Modern city buildings are visible in the background.

Additional Assets

Flyer taped to a pole advertising a First BBQ event by Bar-S on March 8th at 12:00 PM at 20 Browning Rd., Feura Bush, NY 12067, featuring hot dogs grilled on a barbecue.
A red food truck labeled 'First BBQ by Bar-S' parked in front of the Klamath County Courthouse, a modern brick building with large glass windows and flags flying above.
A decorative promotional booklet with maroon and white colors, featuring text about celebrating America and an American BBQ event, with QR codes on the sides.
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TUMI.Zip
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